Blended Teaching is utilized by university instructors across the US to deliver courses and improve student learning outcomes. We are disrupting the legacy textbook publishing industry, which means a lot of what we are building is new to instructors, these tools haven’t existed before. This presents interesting challenges for us to solve.

One of our primary growth channels is referrals, so customer experience, and customer goal achievement are critical to our success. We want someone who can lead this.

This is an opportunity to accelerate our growth by building a strong product-led, organic growth strategy. This includes working closesly with the founders in designing mechanisms, culture, processes, systems. You will build out the foundations of what good PLG looks like at Blended Teaching.

This is role bridges Customer Success, Product Marketing and Communications and includes:

1. Determining what success looks like for instructors.
2. Mapping instructor journeys.
3. Building tools and comms to boost product feature awareness.
4. Designing comms to communicate differentiated features to existing and new potential customers.
5. Onboarding instructors, and helping launch courses.

This in-person role is based in our HQ in Buckhead, Atlanta and requires being present in the office at least 4 days per week. In addition there is the opportunity to travel across the US visiting instructors at conferences and universities.

To be successful in this role, you will likely need to have 1-3 years experience in the following:

• At least one startup. Startup culture requires pace, resilience and flexibility. Blended Teaching will be a familiar environment if you come from the startup world. This shouldn’t be your first startup rodeo.
• Entrepreneurship. Some form of entrepreneurship evidencing your ability to form your own plans and execute without oversight.
• Customer Success and/or Marketing. You should have some experience in one or more of these areas, so that you can bring value from day one.

You should already be able to:

• Use industry standard saas tools for customer success and/or marketing, including tools such as Hubspot, Intercom, Asana, etc.
• Analyze and present data, and host discussions to derive conclusions.
• Utilize AI tools such as ChatGPT, Claude, etc and ideally be able to build agentic workflows using tools such as n8n.
• Build scripts in Python or JavaScript either by yourself, or with the support of AI.

We will review applications for graduates without signigifacnt work experience as long as there is evidence of entrepreneurial

The benefits include:

• Unlimited paid vacation
• An office in Buckhead, ATL
• Plenty of opportunity to travel across the US to conferences and universities
• Unlimited responsibility and growth opportunities
• Potential to earn equity in a fast-growing startup

We are open and accepting. We don’t spend time on divisive subjects at work, and we don’t advocate on behalf of the company or our employees on any social or political topics. We respect your personal opinions and beliefs, and your right to express them on personal social platforms on personal time. We focus on doing incredible work to maximize our impact.

We value diversity and are committed to a policy of Equal Employment Opportunity. We don’t discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.