So we're building it.
OUR MISSION
Textbooks cost $200 and sit unopened. Every business instructor already knows this. Students skim, cram, and forget. The book goes back to the campus store, or into a landfill, or onto a shelf next to the one from last semester.
That isn't a small problem. It's the shape of the market. So we're building the alternative: business courseware taught on video by working practitioners, backed by interactive practice and gradable assessments, priced so a student can actually afford to use it.
Your class stays yours. Your syllabus stays yours. What we do is give you the raw materials, then get out of the way.
WHAT WE BUILD
HOW WE WORK
Our chapters are taught by the working academics whose papers you already assign: Norm Miller, Brandon Cline, Elaine Worzala, Spencer Robinson. Your students don't just read a Miller citation; they watch Miller explain it.
We give you the raw materials: videos, questions, cases, gradable practice. What you do with them is your call. Skip chapters. Change the order. Build the semester around your own case. Bring in the CEO you know. We saw one professor teach the entire course from our videos and add nothing. We saw another build 27+ Miro boards on top and use our videos as the pre-class layer. Both are right.
Every instructor we interviewed said the same thing, without prompting: students don't read the textbook. They will watch video. The night before the exam, at 1.5x speed, five minutes at a time. So the material that used to sit unopened at $200 becomes the material your students actually use. This isn't a preference. It's how learning happens now.
No ticket queues. No level-one script. Email us the week before your midterm because a paper exam won't print, and one of us will be on a Zoom with you that afternoon. Ask us to change how something works, and we'll meet with you and change it. We're small enough that this is still true, and we plan to stay that way for as long as it is.
WHAT INSTRUCTORS TELL US
“If I had gone with a regular textbook, I would have drowned.”
“Students don't read textbooks. That's a fact. You're going to get 5% at the most.”
“It helps me put my students on the same playing field with what students across the country are learning.”
THE TEAM
Every person who writes a chapter, edits a video, or answers your email is on this page.
ABOUT THE COMPANY
Blended Teaching is a higher-education software company that makes a class prep platform for business school instructors. The Blended Teaching platform provides studio-produced concept videos, editable lecture slides, auto-graded assignments, and paper exam tools. Instructor tools are free forever; students pay $125 per semester for the full digital textbook. Founded in 2021, the company works with hundreds of professors at 70+ universities.
The Blended Teaching platform covers the full teaching workflow for business school professors: building a course (digital textbooks, test banks, LMS-integrated assignments), evaluating students (Paper Exam Grader, auto-graded quizzes, gradebook sync), prepping for class (concept videos, editable slide decks, real-world examples), and bringing classes to life (in-class activities and problem sets).
The textbook you assign is either a book your students actually use, or a fine they pay for taking your class. We're building the first one.
